AI Insights · Timothy · July 2025
Top 5 Social Networking Apps Performance in New Zealand Q2 2025
Explore the performance of the top social networking apps in New Zealand during Q2 2025, with insights on downloads, revenue, and active users from Sensor Tower.
In the second quarter of 2025, several social networking apps demonstrated notable performance in New Zealand on a unified platform, according to data from Sensor Tower.
Grindr - Gay Dating & Chat from Grindr LLC saw a consistent revenue stream, peaking at around $14.6K in late April. Downloads displayed moderate fluctuations, with a slight rise to 415 in the last week of June. Active users remained relatively stable, ending the quarter at approximately 3.8K.
BIGO LIVE-Live Stream, Go Live by BIGO TECHNOLOGY PTE. LTD. experienced varied revenue trends, hitting a high of $15.6K at the start of the quarter and maintaining around $13K by the end. Downloads showed a minor decline, while active users hovered around 19K throughout the period.
Life360: Stay Connected & Safe from Life360 reported steady revenue growth, reaching $9.3K in late June. Downloads saw a peak of 4K in April, while active users slightly decreased from 160.4K to 155.7K.
Yubo : Make friends & chat now by Twelve APP showed a gradual decline in revenue, closing at $4.8K. Downloads decreased over the quarter, while active users maintained a steady figure around 6.7K.
Finally, Discord - Talk, Play, Hang Out from Discord, Inc. demonstrated a robust active user base, rising to 291.1K by the end of June. Revenue increased steadily, reaching nearly $9.9K, with downloads peaking at 6K mid-June.
These insights highlight the dynamic landscape of social networking apps in New Zealand, with more detailed analytics available through Sensor Tower.